Wednesday, March 6, 2013

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Source: http://forums.ferra.ru/index.php?showtopic=54793

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Facebook Is the Google of Mobile

morpheus

?This is your last chance. After this, there is no turning back. You take the blue pill ? the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill ? you stay in Wonderland, and I show you how deep the rabbit hole goes.?
Morpheus, The Matrix

Even though we may not realize it, we live in the matrix today. Often, it is easier to date someone who lives across the globe through text messaging and Skype than it is to sit across the table from him or her having dinner. We have the red pill ? the world before mobile ? and then the wonderful blue pill that takes us to exotic places through our iPhones, Galaxies, and Droids via a rapidly growing and powerful mobile applications ecosystem. With these, we can instantly be transported to many places at the same time ? our friend?s adventure in Egypt on Instagram, a heavily tweeted TED conference in San Diego, or a real-time fashion party joined by thousands of women across the country ? all the while having a glass of wine at the Press Club in San Francisco.

This mobile revolution is reshaping entire industries and perhaps more interestingly, shifting power from traditional search to new ways of discovery. Over the last six months, while the public has pondered its mobile strategy, Facebook has quietly emerged as the superpower of application discovery, and is progressively playing a powerful role in reshaping e-commerce, media and advertising on mobile platforms. Facebook?s new products ? ranging from open graph and timeline to mobile installs ? are reshaping how brands, companies and app developers can connect with their audiences and facilitate discovery in a crowded app world.

In the early days of the Web, portals, pop-ups and other advertising and discovery systems ruled the ways consumers connected with websites. The advertising engines and portals were very fragmented. Yahoo?s home page provided one of the most powerful discovery tools for the consumer. Then Google?s entry into search and the arrival of its advertising platform, Adwords, reshaped how e-commerce, brands and services connected with that same consumer. This repositioned the power of the Web ecosystem and put Google front and center in this new world. In response, advertisers and websites from e-commerce to media shifted their strategies to optimizing for discovery on Google. Whole new classes of advertising agencies were created, and new epicenters of commerce and media were developed to focus on Search Engine Optimization and Paid Search.

As we spend more time under the influence of the magical blue pill, increasing attention and spending is shifting to mobile. Mobile?s inherent advantage in being able to connect offline and online behavior will have massive ramifications on all industries as compared to the Web. Mobile is changing the paradigm of online interactions from searching for content with keywords to pressing a single button and being delighted with new content on our home screens. Collections of blue links are being replaced by visual feeds, keywords with button press, and search by discovery as the dominant method of information consumption. As the mobile infrastructure evolves, Facebook has increasingly positioned itself as the Sun in this new solar system. Last year?s acquisition of Instagram gives Facebook tremendous headroom as it slowly but surely rolls out its mobile products for brands and app developers. Increasing dollars and optimization energies are shifting toward Facebook?s mobile ecosystem and changing the shape of every mobile advertising network and mobile media platform. This seismic shift is akin to what happened in 2000 when Google arrived on the landscape with Adwords, and is positioning Facebook to do to mobile what Google did to search.

If the red pill is the world before mobile, do we even have the option of turning back to a world without navigation apps, instant access to email and photography filters? As we spend more of our time glued to our phones 24/7, we should take a moment to contemplate what is real. As Morpheus says, ?If real is what you can feel, smell, taste and see, then ?real? is simply electrical signals interpreted by your brain.?

Source: http://allthingsd.com/20130305/facebook-is-the-google-of-mobile/

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The Real Housewives of Beverly Hills Recap: True Bromance

Source: http://www.thehollywoodgossip.com/2013/03/the-real-housewives-of-beverly-hills-recap-true-bromance/

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Monday, March 4, 2013

Android Apps Spotlight: Remove that bloatware with Rom Cleaner

Whether it’s put there by your Telco or your device manufacturer, bloatware is a pain. ?Utilities that you’ll never use are taking up valuable storage space and system resources. ?If your device is rooted, you can manually remove a lot of this app-by-app. ?But every time you get an update for the ROM, you’ll have [...]

Source: http://the-gadgeteer.com/2013/03/03/android-apps-spotlight-remove-that-bloatware-with-rom-cleaner/

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Sunday, March 3, 2013

Shiri Appleby Bares Her Bump In a Bikini

With Appleby due mid-March, the countdown to Baby Shook's big arrival is officially on.

Source: http://feeds.celebritybabies.com/~r/celebrity-babies/~3/cCAxi370LMg/

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Work continues near sinkhole that swallowed man

Jeremy Bush places flowers and a stuffed animal at a makeshift memorial in front of a home where a sinkhole opened up underneath a bedroom late Thursday evening and swallowed his brother Jeffrey in Seffner, Fla. on Saturday, March 2, 2013. Jeffrey Bush, 37, was in his bedroom Thursday night when the earth opened and took him and everything else in his room. Five other people were in the house but managed to escape unharmed. Bush's brother jumped into the hole to try to help, but he had to be rescued himself by a sheriff's deputy. (AP Photo/Chris O'Meara)

Jeremy Bush places flowers and a stuffed animal at a makeshift memorial in front of a home where a sinkhole opened up underneath a bedroom late Thursday evening and swallowed his brother Jeffrey in Seffner, Fla. on Saturday, March 2, 2013. Jeffrey Bush, 37, was in his bedroom Thursday night when the earth opened and took him and everything else in his room. Five other people were in the house but managed to escape unharmed. Bush's brother jumped into the hole to try to help, but he had to be rescued himself by a sheriff's deputy. (AP Photo/Chris O'Meara)

In this undated photo released by Jeremy Bush, shows his brother Jeff Bush. Jeremy Bush heard a loud crash and screaming coming from his brother's room early Thursday, March 1, 2013 in Seffner, Fla. A large sinkhole opened under Jeff's bedroom and he disappeared together with most of the bedroom furniture. Jeremy jumped into the hole and was quickly up to his neck in dirt. Jeff is presumed dead. (AP Photo/Jeremy Bush, HO)

Brenda Bush is escorted by a Hillsborough County Sheriff's deputy as she places flowers, Saturday, March 2, 2013, at a makeshift memorial in front of a home where a sinkhole opened up underneath a bedroom late Thursday evening and swallowed her son Jeffrey in Seffner, Fla. Jeffrey Bush, 37, was in his bedroom Thursday night when the earth opened and took him and everything else in his room. Five other people were in the house but managed to escape unharmed. Bush's brother jumped into the hole to try to help, but he had to be rescued himself by a sheriff's deputy. (AP Photo/Chris O'Meara)

An engineer, tethered with a safety line, walks in front of a home where a sinkhole opened up underneath a bedroom late Thursday evening and swallowed a man in Seffner, Fla. on Saturday, March 2, 2013. Jeffrey Bush, 37, was in his bedroom Thursday night when the earth opened and took him and everything else in his room. Five other people were in the house but managed to escape unharmed. Bush's brother jumped into the hole to try to help, but he had to be rescued himself by a sheriff's deputy. (AP Photo/Chris O'Meara)

Engineers talk in front of a home, where a sinkhole opened up underneath a bedroom late Thursday evening and swallowed a man, in Seffner, Fla. on Saturday, March 2, 2013. Jeffrey Bush, 37, was in his bedroom Thursday night when the earth opened and took him and everything else in his room. Five other people were in the house but managed to escape unharmed. Bush's brother jumped into the hole to try to help, but he had to be rescued himself by a sheriff's deputy. (AP Photo/Chris O'Meara)

SEFFNER, Fla. (AP) ? Engineers worked gingerly Saturday to find out more about a slowly growing sinkhole that swallowed a Florida man in his bedroom, believing the entire house could eventually succumb to the unstable ground.

It could be days before officials decide whether they will attempt to recover Jeff Bush's body, and they were still trying Saturday to determine the extent of the sinkhole network and what kind of work might be safe. As the sinkhole grows, it may pose further risk to the subdivision and its homes.

Bush, 37, was in his bedroom Thursday night in Seffner ? a suburb of 8,000 people 15 miles east of downtown Tampa ? when the earth opened and took him and everything else in his room. Five others in the house escape unharmed.

On Saturday, the normally quiet neighborhood of concrete block homes painted in Florida pastels was jammed with cars as engineers, reporters, and curious onlookers came to the scene.

At the home next door to the Bushes, a family cried and organized boxes. Testing determined that their house also was compromised by the sinkhole, according to Hillsborough County Fire Rescue spokesman Ronnie Rivera. The family, which had evacuated Friday, was allowed to go inside for about a half-hour to gathering belongings.

Sisters Soliris and Elbairis Gonzalez, who live on the same street as Bushes, said rumors are swirling among neighbors, with people concerned for their safety.

"I've had nightmares," Soliris Gonzalez, 31, said. "In my dreams, I keep checking for cracks in the house."

They said the family has discussed where to go if forced to evacuate, and they've taken their important documents to a storage unit.

"The rest of it, this is material stuff, as long as our family is fine," Soliris Gonzalez said.

"You never know underneath the ground what's happening," added Elbairis Gonzalez, 30.

Experts say thousands of sinkholes erupt yearly in Florida because of the state's unique geography, though most are small and deaths rarely occur.

"There's hardly a place in Florida that's immune to sinkholes," said Sandy Nettles, who owns a geology consulting company in the Tampa area. "There's no way of ever predicting where a sinkhole is going to occur."

Most sinkholes are small, like one found Saturday morning in Largo, 35 miles away from Seffner. The Largo sinkhole, at about 10 feet long and several feet wide, is in a mall parking lot. Such discoveries are common throughout the year in Florida.

The state is prone because it sits on limestone, a porous rock that easily dissolves in water, with a layer of clay on top. The clay is thicker in some locations ? including the area where Bush became a victim ? making them even more prone to sinkholes.

Jonathan Arthur, the state geologist and director of the Florida Geological Survey, said other states sit atop limestone in a similar way, but Florida has additional factors ? extreme weather, development, aquifer pumping and construction ? that can cause sinkholes. "The conditions under which a sinkhole will form can be very rapid, or they can form slowly over time," he said.

But it remained unclear Saturday what, if anything, caused the Seffner sinkhole.

"The condition that caused that sinkhole could have started a million years ago," Nettles said.

Engineers had been testing in the area of the Bush house since 7 a.m. Saturday. By 10 a.m., officials moved media crews farther away so experts could test a home across the street.

Experts spent the previous day on the property, taking soil samples and running tests ? while acknowledging that the entire lot where Bush lay entombed was dangerous. On Saturday, officials were still not allowing anyone in the Bush home.

Jeremy Bush, who tried to rescue his brother when the earth opened, lay flowers and a stuffed lamb near the house Saturday morning and wept.

He said someone came to his home in the Tampa suburb of about 8,000 people a couple of months ago to check for sinkholes and other issues, apparently for insurance purposes, but found nothing wrong. State law requires home insurers to provide coverage against sinkholes.

"And a couple of months later, my brother dies. In a sinkhole," Bush said Friday.

The sinkhole, estimated at 20 feet across and 20 feet deep, caused the home's concrete floor to cave in around 11 p.m. Thursday as everyone in the Tampa-area house was turning in for the night. It gave way with a loud crash that sounded like a car hitting the house and brought Jeremy Bush running.

Engineers said they may have to demolish the small house, even though from the outside there appeared to be nothing wrong with the four-bedroom, concrete-wall structure, built in 1974.

___

Follow Lush at www.twitter.com/tamaralush

Online: http://www.dep.state.fl.us/geology/feedback/faq.htm(hash)17

www.firefighter-relief.com

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-03-02-Sinkhole%20Swallows%20Man/id-f9b8f222836141fe9b72d6f074ec8c84

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Friday, March 1, 2013

Energy policy shifting as abundance replaces scarcity: Obama adviser

WASHINGTON (Reuters) - As U.S. oil and natural gas production booms, the Obama administration's energy policy has been "fluid" by necessity to adapt to the huge economic opportunities and climate challenges posed by growth, the top White House energy and climate adviser said on Wednesday.

In a speech to a room packed with energy analysts and lobbyists, Obama adviser Heather Zichal acknowledged that U.S. energy policy "might not look perfectly pretty from the outside" as it evolves to shifting supply-and-demand scenarios.

"It is a little bit fluid, but the landscape is changing," Zichal said at the Center for Strategic and International Studies, a Washington think-tank.

The White House wants to ensure oil and gas production is done as safety as possible, while investing in research and development of renewable forms of energy and addressing climate change, she said.

"I think that those goals will really help this administration deliver on an energy policy that makes a lot of sense," Zichal said.

"Energy is the common thread that links these three issues: our economy, our security and our climate," she said.

SHALE REVOLUTION

Hydraulic fracturing, or "fracking," has blasted massive new supplies of oil and natural gas from shale rock deep beneath the earth. After decades of policies built around being dependent on imports of foreign oil, lawmakers and the administration are grappling with whether and how to allow more exports.

The United States could surpass Saudi Arabia as the world's top oil producer by 2017, and within years could become a net exporter of natural gas.

Zichal noted the administration is finalizing new rules for disclosing chemicals used in fracking on public lands, and tougher standards for fracking wells and wastewater.

"We're not glossing over the challenges of natural gas development, but we're also not ignoring the opportunity natural gas presents for jobs and for the climate," she said.

The White House recognizes the impact oil and natural gas production has had on the economy, creating jobs and bringing manufacturing operations from companies like Dow Chemical Co and Ford Motor Co back from overseas, Zichal said.

She did not shed new light on how the administration will rule on permitting exports to more countries, decisions expected sometime this year. Zichal repeated that the White House is "not opposed to the notion of exports" but wants to ensure they don't "undermine" American consumers.

Zichal said she is spending "a lot of time talking to the rail industry" about infrastructure needs to move a glut of oil from the U.S. Midwest to refineries on the coast, another outcome of the sudden bounty of oil supplies.

But she shied away from discussing White House thinking on the Keystone XL pipeline, a project designed to ship oil from Canada and North Dakota to Gulf refineries.

Zichal said the decision-making process is in the hands of the State Department. The project has been stalled for years pending a decision by the administration.

(Reporting by Roberta Rampton; Editing by Lisa Shumaker)

Source: http://news.yahoo.com/energy-policy-shifting-abundance-replaces-scarcity-obama-adviser-033947160.html

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