Article marketing has established itself over the years as one of the premier methods for boosting traffic. But what is not known to a lot of article marketers is you can leverage your articles in a variety of ways. There are several different types of articles as well as methods for article construction. Today we are going to discuss a number of effective article marketing strategies that will improve your returns.
A lot of article marketers, if not the majority, look to the article submission websites for their number one source of traffic. Then many article marketers try to SEO their articles believing they can get their articles ranked in Google. But a lot of of the less experienced authors put too much emphasis on getting website traffic from article sites. However today we are going to talk about a different technique that is utilized much less often by article marketers. This alternative, yet potent, method is writing for syndication. There are huge differences with views and outlooks between syndicating articles and all the other methods.
Article syndication pertains to the process in which your articles are found by website owners and posted on their websites. You will obtain a ton more mileage out of your articles when you syndicate, and there are numerous terrific rewards as well. However website owners will not syndicate just any type of article. You will find that site owners want articles that are about 1000 words, and the quality and writing should be top notch. Remember they run websites that are directly about your article topic. The logical implication there is they can recognize good quality content easily.
Posting your articles to article directories, especially the major ones, prior to publishing them on your own site and having them indexed by the search engines is a great mistake. Once they have done that, then they will later on publish that article on their own sites. Only the more seasoned article marketers understand this, but it is learned from experience. To illustrate, for Google?s sake you want them to know that the original content, your article, is coming from your website rather than any article directory. Naturally, you are going to want your own site to rank highly in the search engines than the article directory. Just about all directories, excluding maybe Buzzle, don?t have issues with doing it this way.
We are next going to tell you what you can do to make your article syndication efforts successful. Let?s say you have created an article you think is fit for syndication. Go ahead and use that article on your site, and then to the directories you want. Do research on possible website where your article could be syndicated, and you aim for top-notch sites. Odds are good those website owners will come across your article if they look in the article directory sites, but there are no guarantees. So at that point you just approach website owners and inquire if they would prefer to syndicate your content, and also inquire about future syndication.
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