Wednesday, March 28, 2012

Nokia Pushes Its Emerging Market, Low-Cost Strategy With The 800C, China?s First CDMA Windows Phone

Nokia-Lumia-tiles-1A big step today for both Nokia and Microsoft in its bid to be at the center of the huge smartphone growth currently underway in China and other emerging markets: Nokia today paired up with China Telecom to launch the Nokia 800C, the first CDMA Windows Phone to hit China, and the first of Nokia's Lumia line of high-end devices tailored specifically for that market. The two also said that it would be following this up with a lower-cost CDMA handset, the 610C, in Q2. This handset is especially crucial in testing whether Nokia will be able to retain its smartphone leadership in emerging markets as it continues its transition from Symbian to Windows Phone, and Android continues its low-cost march up the sales charts.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/--yyp_TmNqo/

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