Resonating with your potential clients and partners is essential in any business presentation or pitch, and in order to do so you need to be prepared. Keep the following points in mind when prepping for any type of presentation.
Number One: Know Your Target
It doesn?t matter whether you have been invited to speak at a seminar or you are pitching a new idea or concept to potential investors, knowing your target audience is a key part of getting your presentation?s objective successfully and effectively delivered. There are three specific things that you should know about the audience you will be presenting to; their knowledgebase, objectives, and interest.
Number Two: Topic Selection
When developing your overall presentation game plan, keep your topic and subtopics in mind. It?s important for any type of presentation to have clear keynotes, as well as broader points and generalizations as well. When drafting the main points of your presentation, consider the specific needs of your intended/target audience and see how you can fulfill or help those needs. A great presentation not only covers the right topics and issues, but also keeps the audience engaged and interested in the content. This may mean that you will have to be flexible when speaking, and if necessary change the presentation to not under deliver.
Number Three: Putting It Together
The correct way to put together a business presentation varies from individual to individual; it comes down to the person drafting it. If you are experienced with developing presentations, then you will know that there are certain kinds of software that help with organizing and creating them. The most popular software tools are PowerPoint, Prezi, and Keynote. In order to find out which one works best for you, test each one and select the one that you are most comfortable with.
It doesn?t really matter what tool you use, but it?s important to try and not heavily rely on it. What matters the most in presentations is the content and delivery of that content. The best presenters know their material like the back of their hand and don?t rely on their tools, if only for organizational purposes. When using tools to develop a complete presentation, remember that images and media are typically favored over walls of text.
Number Four: The Presentation
If you have taken the time and effort to properly prepare and develop your pitch or presentation, then the actual act of presenting should fall into place relatively easily. The best business presentations all share one common factor, and that is their presenters connecting with the audience. The level of connection with the audience is directly related to the amount of energy, passion, genuineness, and preparation in your presentation.
You should now have the knowledge that is required to develop and deliver a winning business pitch or speech. Keep the various tips that you learned from this article in mind and you will most definitely create a spectacular plan of action for your presentation.
Author: GMark
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Source: http://yellowstonecapllc.com/blog/business-tips/delivering-an-excellent-business-presentation
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