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New Web Site Promotion Workbook An Affordable Approach for Small or Home Based Businesses
(PRWEB) May 22, 2004
Most of the business owners this book is written for will assume that when they have a website developed, the person who did it for them designed an optimized site. Actually it is much more likely that exactly the opposite happened. Very few sites are designed with search engine optimization as the #1 criteria. Yet if the site is not found, then all the ??eye candy?? and sales language in the world are not going to matter.
??For many businesses, search engines are rapidly becoming the #1 way their customers find them,?? said Bateman. ??Look at what??s happening with the tourism and hospitality industries. When you are going somewhere new, the internet is the first resource you access. These are the dominant industries where I live on Vancouver Island in British Columbia. Bed & Breakfast owners, attraction owners, and others locally are keenly aware that before you will be able to present your offering in an attractive and competitive way to a prospective guest, they have to be able to find your site.??
This is the only search engine optimization book we know of that takes the workbook approach ?? in fact it is used as the workbook in the Continuing Education SEO course at Camosun College in Victoria BC. The SEO Workbook focuses on the basics, the foundational aspects of web site development such as how to write your copy, where to locate your copy on your page, and what design or coding aspects can help or hinder the search engines indexing of your site.
These three things, the copy, the design and the code are by far the most important aspects anyone can fine tune to bring traffic to their site. The choice of words alone, and how they are arranged, is more important than all the other things you could possibly do combined. That??s why the SEO Workbook focuses on the basics. This goes for large or small companies and for any web site.
The SEO Workbook is written to be understandable by small business owners or home based entrepreneurs who look after their own sites or by web developers who want to add this value to their customer sites. David Phillips, webmaster for world class innovator and island success story Power Measurement (http://www.pwrm.com) said, ?This workbook is just what I needed. You cut right to the point. It?s an easy read with pearls on every page. The workbook format had me optimizing my site immediately?.
Search engine technology changes constantly so the book is continually updated and only available for purchase from the http://www.seoworkbook.com site either as a ??print-on-demand?? book which will be delivered to your door for .99US plus shipping and handling, or as an electronic file for .99US which you can download and read on your computer screen or print. All sales of the book are web based. ??We practice what we preach,?? said Bateman.
About Rick Bateman
Rick Bateman is the Search Engine Optimization Specialist at Etraffic Solutions Inc. With over 20 years experience in every aspect of Information Technology, he has specialized in Internet communications, sales and marketing for the past ten years.
Rick has worked as a consultant to large corporations such as IBM and EDS and was formerly a guide at the About.com web directory, one of the top ten most popular web sites in the world (Media Metrix). He has also worked for small, local companies and as an independent internet marketing consultant. An author and recording artist, Rick also operates an on-line book publishing business, a music promotion business and is the owner/broadcaster of an internet radio station. In addition he teaches database development, web development, and Search Engine Optimization in Camosun College??s continuing education program. For more information please visit http://www.seoworkbook.com.
About Etraffic Solutions Inc.
Etraffic Solutions Inc. is an international provider of online learning content and applications for K-12 and adult learning. Etraffic provides organizations with engaging learning design, customized content, and software tailored to meet their needs. For more information please visit http://www.etrafficsolutions.com.
For additional information:
Rick Bateman
250-658-8238 ext. 44
rick@seoworkbook.com
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Tags: Affordable, Amp, Approach, Based, Bateman, British Columbia, Business Owners, Businesses, Continuing Education, Foundational Aspects, Home, Home Based Businesses, Hospitality Industries, Optimization Book, Promotion, Search Engine Optimization, Search Engines, Site, Small, Tourism, Vancouver Island, Victoria Bc, Web Site Development, Web Site Promotion, WorkBook, Workbook Approach, Xhtml, Xml, Xmlns
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